Top 10 Key Learnings from Inspired

 “Develop a passion for learning. If you do, you will never cease to grow.”

– Anthony J. D’Angelo

I have read Inspired First Edition earlier. So, I’ve kept this book “Inspired How To Create Tech Products Customers Love – Edition II by Marty Cagan”  in my reading list and completed reading it this week.  This edition II is not having small  updates. The author has mentioned in the preface of the book that he has actually rewritten the book based on the recent trends.  Let us go into the topic.


In our daily life, we are using many products and among those how many products inspired us. 

My Top 10 Key learnings from Inspired – Edition II

My top 10 key learnings from “Inspired – How to create the product that customers love – II Edition.

  1. The first truth is that at least half of our ideas are just not going to work.
  2. Projects are output and product is all about outcome.
  3. Risks are tackled up front, rather than at the end.
  4. There’s probably no more important relationship for a successful product manager than the one with your engineers.
  5. The successful product manager must be the very best versions of smart, creative, and persistent.
  6. Key results should be a measure of business results, not output or tasks.
  7. The most important point for technology companies: If you stop innovating, you will die.
  8. Product Culture is important. Author has explained in two dimensions, the first dimension is if the company can consistently innovate to come up with valuable solutions for the customers. The second dimension is execution.
  9. Good teams have a compelling product vision that they pursue with a missionary‐like passion. Bad teams are mercenaries.
  10. “The Right Process,” it’s more accurately described as a combination of techniques, mindset, and culture.

The pictorial representation of my top key learnings:

Top 10 learnings from Inspired

As  Marty Cagan mentioned, it is much more about creating the right product culture for success, and understanding the array of product discovery and delivery techniques so that you can use the right tool for the specific issue you are facing.

I would recommend taking this book as a guide to the budding product manager, or a seasoned product manager. I hope you enjoyed my key takeaways from the book. To know more go through the complete book from here


“Inspired How To Create Tech Products Customers Love” – Edition II by Marty Cagan


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