10 Tips for Delighting Your Product Customers

Your most unhappy customers are your greatest source of learning- Bill Gates

As per the renowned leader Bill Gates quotes, If we don’t know how our customers’ feel, what makes them tick, or where they are frustrated … we will fail. 

To make the product successful, you should have happy customers. 

In this blog, I am going to share a few tips to delight the customers. They are below:

  • Listening to Your Customers
  • Know your Customers Top Issues
  • Respond Quickly
  • Be Enthusiastic
  • Make Your customers feel valued
  • Reward your customers for their loyalty
  • Build an ecosystem
  • Help your Customers Succeed
  • Go the Extra Mile
  • If you screw up, apologize and mean it

Delighting customers

Listening to Your Customers

Listening to your customers is not only meant to understand their issues. You should connect with them and understand their pain points and how you can help them to achieve their goals. When you talk to the customer, you should allow them and wait for the customer to talk first.

Know your Customers Top Issues 

Our goal should not stop with getting the customer feedback, based on how we have to solve their pain points. Collecting customer feedback is critical to delight the customers. The customer feedback can be collected from various ways in this modern era. We have to provide an easier way to contact us from the product itself. The other modes are talking to the customers, online surveys, chats, interacting with your support, and sales teams.

Respond Quickly

When a customer is contacting you, then you have to respond quickly. I accept sometimes, you won’t have the direct solution/or you may need longer time to analyze to answer for their questions.  In this situation, the customer support team has to be answered with a standard script based on your process that they are passing on this to the technical team and will give them updates. Once the issue is resolved, the support team has to update them right away.

Be Enthusiastic

The customer sent a frustration mail due to misunderstanding of a feature and requested a call. Sometimes, it might be a bad day for you or you are down due to some other reasons. But, you should not show your emotions to the customers. You have to be self motivated and start the conversation in a polite way. It helps to cool the customer and at the end of the call, he/she should be delighted.

Make Your Customers Feel Valued

The customer should be wowed and feel valued by the way you treat them.  Express your thank you to them for doing the business with you. Always be presentable as a business. Involve the customers in your product development by incorporating their ideas. 

Reward your Customers for Their Loyalty

You have to reward your customers for their loyalty. It can be either a preview of the new feature of your product or providing special offers for the premium features. 

You can celebrate them by featuring them on the website or in the community. 

Build an Ecosystem

Start building an ecosystem around your product’s domain. For that, start building the education content, trending technologies around your industry. The content can be anything like blogs, videos, social media posts, webinars and free courses, freemium features. The people are curious to know who you are and what you are doing. It helps to drag the attention of the people who are really interested about the topic. 

Help Your Customers Succeed

Customers buy software to solve their pain points  and achieve their goals.  As a business you have to position yourself that you help your customers succeed. When your customers succeed, you will also succeed.  People are searching for information. They are looking for help. Also, they are looking out to make them successful.

Go the Extra Mile

Going the additional mile won’t just outcome in an obligated and enchanted client, it can likewise go far regarding saving yourself on their radar for future business. 

If You Screw up, Apologize and Mean it

This is the last and an important tip to delight your customers. When a customer reached out with an issue which impacted their work. In this scenario, you have screwed up so don’t hesitate to apologize and really mean it. You should not stop with that, you have to resolve the issue asap and update the customers.


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